Tudat alatti reklámokkal kísérletez a TV2?

A hatvanas évek Amerikájában James Vicary komoly vitákat kavart kísérletsorozatával, amelyben állítólag gyanútlan mozilátogatókat vett rá, hogy pattogatott kukoricát meg kólát vegyenek. A módszer meglehetősen egyszerű volt: egy moziteremben felállított vetítővel 1/3000 másodperc erejéig, ötmásodpercenként olyan feliratokat vetített a filmbe, mint hogy: „Igyál Coca Colát!”, meg hogy: „Éhes vagy? Vegyél pattogatott kukoricát!” S bár ez az idő sokkal kevesebb, mint ami a tudatos feldolgozáshoz kell, a büfében állítólag 18,1 százalékkal megnőtt a kólaeladás, a pattogatott kukoricát meg vitték, mint a cukrot. Később aztán kiderült, hogy mindez legenda. Az Urbanlegends.hu weboldal utána is járt, hogy pontosan miért.

Ennek ellenére a médiatörvény tiltja az efféle reklámokat, mivel amennyiben releváns adatokat tartalmaz a felvillanó üzenet, hathatnak ránk. Igaz, nem vesznek rá semmire akaratunkon kívül, de preferenciáinkat befolyásolhatják. A TV2 meglehetősen különös próbálkozással állt elő a napokban.

A Paksi Atomerőmű logóját mindig csak egy pillanatra villantották fel két reklám között – az ilyesmi pedig a “tudatosan nem észlelhető”, egyébként tiltott reklámok fogalmát kimerítheti. Más kérdés, hogy amíg ezen lamentálgatunk, pont az történik, ami a hirdetőnek a legjobb: hosszan beszélgetünk az egyetlen pillanatra felvillantott (tehát valószínűleg nem túl drága) reklámról.

A TV2-n két reklám között egy pillanatra felvillan a Paksi Atomerőmű logója – de tényleg csak egy felvillanás látható, kontextus nélkül (előtte egy Skoda, utána egy Béres Porcerő reklám szerepel, ahogy az alábbi videón is látszik):

A Forbes megkereste a TV2-t, a csatorna sajtóosztálya azt válaszolta: “November 10-én a tudomány világnapja alkalmából egész napos együttműködésünk volt az MVM Pakssal, melynek keretén belül pillanatreklám, más szóval sting megjelenések is voltak”.

Ez a Forbes szerint aggályos, hiszen a Reklámtörvény tiltja a tudatosan nem észlelhető reklámok közzétételét – például azokat, amelyek túl rövid időre jelennek meg. Ez persze nem túl konkrét definíció, így nehéz megmondani, hogy kimeríti-e a fogalmat a most sugárzott hirdetés. A lap által megkérdezett szakjogász szerint mindenesetre ebben a reklámban megvalósul ez a fajta tiltott reklámtevékenység, hiszen ennyi idő kevés ahhoz, hogy a felirat és a teljes vizuális forma feldolgozható és tudatosan észlelhető legyen – írja a Privatbankar.hu.

Ha a napokban többet gondolunk Paks 2-re, ne felejtsük el, hogy melyik csatornán táplálták belénk ezt a képet…

Oszd meg ezt a cikket, hogy minél többekhez eljusson, milyen veszélyeket rejtenek a tudat alatti reklámok!


  1. I simply want to mention I’m beginner to blogs and absolutely liked this blog. Most likely I’m planning to bookmark your website . You definitely come with outstanding articles. Bless you for revealing your webpage.

  2. Apple by now is made up of Rhapsody as an application, which is a Terrific begin, yet it is previously hampered by the lack of ability toward shop locally upon your iPod, and is made up of a dismal 64kbps little bit price tag. If this adjustments, then it will somewhat negate this benefit for the Zune, nevertheless the 10 tunes per month will nonetheless be a substantial furthermore within just Zune Pass’ desire.

  3. Thanks for sharing excellent informations. Your site is so cool. I’m impressed by the details that you¡¦ve on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched all over the place and simply could not come across. What a great web site.

  4. The Zune concentrates upon staying a Transportable Media Player. Not a world-wide-web browser. Not a activity machine. Possibly within the foreseeable future it’s going to do even better inside of those areas, however for currently it’s a Good path in direction of arrange and pay attention towards your new music and videos, and is with no peer within that regard. The iPod’s strengths are its world-wide-web going to and apps. If individuals strong even more compelling, quite possibly it is your least complicated preference.

  5. Wow, marvelous blog layout! How lengthy have you ever been blogging for? you made running a blog look easy. The total glance of your web site is magnificent, as smartly as the content material!

  6. Concerning me and my partner we’ve owned even further MP3 avid gamers more than the a long time than I can depend, which include Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, and so on. But, the past couple decades I’ve resolved down to just one line of avid gamers. Why? Due to the fact I was satisfied in direction of investigate how well-designed and enjoyment in the direction of hire the underappreciated (and commonly mocked) Zunes are.

  7. I will right away seize your rss as I can’t to find your email subscription hyperlink or newsletter service. Do you’ve any? Please permit me realize in order that I may subscribe. Thanks.

  8. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly very often inside case you shield this hike.

  9. Nice read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch since I found it for him smile So let me rephrase that: Thank you for lunch!

  10. Attractive section of content. I just stumbled upon your weblog and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently fast.

  11. I and also my friends came studying the best things found on the website and so all of the sudden I had a terrible suspicion I never expressed respect to the website owner for those tips. All of the women appeared to be consequently passionate to read through them and now have sincerely been using those things. Many thanks for indeed being so kind and for settling on certain terrific tips most people are really eager to be informed on. My personal honest regret for not expressing appreciation to you sooner.

  12. Wow! This could be one particular of the most useful blogs We’ve ever arrive across on this subject. Actually Magnificent. I am also a specialist in this topic therefore I can understand your hard work.

  13. Amongst me and my spouse we have owned far more MP3 players higher than the a long time than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the ultimate handful of several years I’ve solved down toward one particular line of avid gamers. Why? Considering that I was joyful toward discover how well-designed and fun in the direction of seek the services of the underappreciated (and greatly mocked) Zunes are.

  14. I like the helpful information you provide in your articles. I will bookmark your blog and check again here frequently. I’m quite sure I will learn lots of new stuff right here! Good luck for the next!

  15. Simply want to say your article is as astounding. The clearness in your post is simply spectacular and i could assume you are an expert on this subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please keep up the rewarding work.

  16. Hi there, I found your site by way of Google even as searching for a related subject, your site got here up, it seems great. I have bookmarked it in my google bookmarks.

  17. You could certainly see your expertise within the work you write. The sector hopes for more passionate writers such as you who are not afraid to mention how they believe. All the time go after your heart. “Every man serves a useful purpose A miser, for example, makes a wonderful ancestor.” by Laurence J. Peter.

  18. Normally I don’t read article on blogs, but I wish to say that this write-up very forced me to check out and do so! Your writing taste has been surprised me. Thank you, quite nice article.

  19. I really like your writing style, good information, regards for putting up :D. “I hate mankind, for I think myself one of the best of them, and I know how bad I am.” by Joseph Baretti.

  20. Fantastic blog you have here but I was curious about if you knew of any user discussion forums that cover the same topics discussed in this article? I’d really like to be a part of group where I can get opinions from other experienced people that share the same interest. If you have any suggestions, please let me know. Bless you!

  21. I like what you guys are up also. Such clever work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site :).

Leave a Reply

Your email address will not be published.